Hydrox View history Hydrox is a cream-filled chocolate sandwich cookie currently owned and manufactured by Leaf Brands. It debuted in the United States in 1908, and was manufactured by Sunshine Biscuits for over 90 years. [1] The Story of the Vanishing Cookie Hydrox® "The Original Sandwich Cookie," debuted in 1908 as the signature product of Sunshine Biscuits®. The cookie ruled the category until 1912 when National Biscuit, later Nabisco®, created Oreo® to compete with Hydrox®. Over the years Hydrox® was the staple item in kitchen cabinets across the US.
February 26, 2021 by Megan duBois Many versions of cream-filled cookies can be found on grocery store shelves around the country, but the most popular and recognizable brand has to be Oreos.. The original was launched by a company called Sunshine Biscuits in 1908 — unfortunately named Hydrox, a misplaced mashup of hydrogen and oxygen, which was supposed to suggest "purity of product" (via Atlas Obscura ).
OREO Chocolate Peanut Butter Pie Sandwich Cookies. Learn More. OREO Chocolate Peanut Butter Sandwich Cookies. Learn More. OREO Caramel Coconut Flavored Creme Chocolate Sandwich Cookies. Learn More. OREO Golden Sandwich Cookies, Lemon Flavored Creme. Learn More. 11 Items.
According to Atlas Obscura, four years before Nabisco introduced their Oreo cookie to the snack market, rival sweets company Sunshine Biscuits crafted the Hydrox — a biscuit cookie comprised of two stamped chocolate wafers held together by vanilla cream filling. Sound familiar? 1923 — Jacob Loose Dies
By 1998, two years after Keebler bought Hydrox cookies from Sunshine Biscuits, it was estimated that the original creme-filled sandwich cookies had brought in $16 million in sales. Not terrible, but a far cry from the $374 million in sales Oreo managed during that same year. Keebler, an iconic brand with a history of making cookies since 1853.
Sunshine Biscuits was purchased by Keebler® in 1996, and in 1999, Keebler® replaced Hydrox® with a similar but reformulated product named Droxies®. Keebler® was later acquired by Kellogg's® in 2001. Kellogg's removed Droxies® from the market in 2003. Leaf® Brands is proud to bring back the original sandwich cookie, Hydrox®!
Sunshine Biscuits was a company run by Joseph and Jacob Loose and John H. Wiles, the former of which were originally part of the great bakery conglomeration of 1898 (the one that formed into the National Biscuit Company).
An Oakland outpost of Sunshine Biscuits operated until 1995. Darin Marshall/CC BY-SA 2.0 Still, it was Oreo that, as it approached its 75th anniversary in 1986, inspired The New York Times to.
It was one of three cookies introduced by Nabisco on April 2, 1912, with the other two—the Mother Goose biscuit and the Veronese biscuit—being lost to history, but Oreo's "two beautifully embossed chocolate-flavored wafers with a rich cream filling" living to the modern day. But where did that leave Hydrox?
Sunshine Biscuits, formerly known as The Loose-Wiles Biscuit Company, was an independent American baker of cookies, crackers, and cereals. The company, which became a brand on a few products such as Cheez-Its, was purchased by Keebler Company in 1996, [1] which was purchased by Kellogg Company in 2001.
In any event, in 1908, four years before the Oreo, Sunshine debuted the upscale, and soon to be very popular, Hydrox biscuit, which the Oreo was a pretty blatant rip-off of, cream filling,.
Preheat the oven to 450 F. Lightly grease a round 9-inch dark cake pan with shortening. Set aside. In a large bowl, whisk together flour and sugar. Cut in butter-flavored shortening until mixture resembles large crumbs. Stir in cold milk until a dough forms. Turn the dough out onto a floured work surface.
Published on May 31, 2023. Photo: OREO. You asked, and Oreo listened. Just in time for beach days, BBQs, and summer road trips, Oreo is bringing back a fan-favorite flavor —and of Golden Oreo cookies, no less. Though it's a divisive flavor (and not just because it's got two kinds of creme filling), we have to admit we're excited it's coming.
A decent PR team could have turned things around, but Sunshine's advertisements took a weird, curmudgeonly tone. From 1915 to 1965, Hydrox seemed hell-bent on exposing Oreo as an impostor, even going so far as advertising a tiny bear cub literally crying over stolen cookies.
The company would eventually rechristen itself Sunshine Biscuits in 1946, though they never bothered to actually trademark that name. Loose-Wiles would eventually introduce Hydrox "biscuits" in 1908 in an effort to offer something Nabisco hadn't. Combining chocolate shortbread with vanilla fondant, the Hydrox was an instant hit.
What 8 famous cookies looked like when they first came out. As early as 1917, Girl Scouts made cookies. The chocolate chip cookie, specifically, was reportedly invented in 1938. The Oreo sandwich cookie actually pre-dates chocolate chip cookies by 26 years and was invented in 1912. Today, cookies like Oreos, Chips Ahoy and Girl Scout cookies.
You'll find something on the menu for everyone in the family — whether it be our Oreo Brȗlée Boba Milk for the child (or child at heart) who loves cookies, or a freshly-brewed Four Seasons Tea for your grandma who wants an elegant drink with a light, smooth flavor.
Citation: California's honey bees await the famous sunshine (2023, June 6). This site uses cookies to assist with navigation, analyse your use of our services, collect data for ads.
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